As an entrepreneur, you take on significant risks and face uncertainty every day. It’s challenging work, and when you feel like you are going it alone, it’s that much harder.
Every entrepreneur faces moments of doubt, frustration and fear. In those times, many entrepreneurs lean on family and close friends to provide reassurance and support. But what if you don’t have that kind of support to lean on? How do you overcome your fears and maintain your hunger when you are on your own?
The key to unstoppable drive is vision and certainty. This combination of purpose and confidence separates average entrepreneurs from extraordinary ones. It is what will keep you going when things get difficult and allow you to thrive, even if you don’t currently have the support system you desire.
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Companies that rise above the competition and succeed when others fail are companies anchored to a greater purpose. If you want the resilience and drive to keep going when things get tough, you need a compelling reason. You need a strong enough WHY to persevere.
Let’s say your only objective in coming to work is to increase sales or your profit margin. If sales plunge, you’ll want to throw in the towel.
But if you come to work every day because you are passionate about your business and its impact on your employees, your community or the world, you have a reason for persisting that is bigger than profits. You’ll keep going because you care about the difference you are making and believe in your business's potential.
“Reasons come first, answers come second.” —Tony Robbins
There will always be naysayers. Anything worth doing will be hard. The fact that you are getting pushback, that it feels impossible, that people tell you to give up, is evidence that what you are doing is innovative and important. Stick to your why and believe in your future—even on days when you’re facing it alone.
